TRu-colour bandages

Tru-Colour is a Chicago based brand that offers quality bandages designed to blend with and honor people of color's skin. The campaign below, which is a mock campaign designed  for a class and not affiliated with the company, is designed to address that there is an issue with a predominantly white-targeted bandage market. We want to heal wounds along with discrimination. 

 

Click here to view a mock-up microsite for tru-colour

 

Team: Brendon Maier, Jordan Romania, Maddi Grenfell, Alexandra Farland, Kyle Hentschel and Maddie Gomez